For Universal in Sweden, Bon Jovi’s Greatest Hits sold 25 physical or digital albums for every album-length play on Spotify. For Lady Gaga’s latest recording, that ratio drops to three sales for every Spotify play. For Taio Cruz, the Bon Jovi ratio has inverted: 4.5 Spotify album plays for every album sold. (“I showed this to the manager of Taio,” says Sundin. “He loved this.”) If you don’t know who Taio Cruz is, that’s precisely the point: It’s the kids, formerly the most likely to steal, who are most likely to use Spotify. It brought them in from the cold.
From Bloomberg Businessweek: Daniel Ek’s Spotify: Music’s Last Best Hope
Spotify is rolling out in the U.S. and could change the music landscape if it duplicates its European results.